MUMBAI: The Advertising Standards Council of India (ASCI), in response to complaints about a TV commercial which shows dangerous stunts, has asked for withdrawal or modification of the advertisement.
. The advertisement had raised the hackles of activists as well as the traffic police in the city as it showed a man and, subsequently, a woman getting dressed while riding the motorcycle. The matter was first reported on July 1
"Responding to my complaint, ASCI said in an email that it had concluded that it showed 'an everyday activity being performed on the bike in an irresponsible manner'," Bina Balakrishnan, a sustainable transportation policy consultant, said. "The ASCI stated that it had asked the advertiser to withdraw or modify the commercial before July 15 and had received an assurance of compliance."
Joint commissioner, traffic, BK Upadhyaya's office, too, had moved ASCI.
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